I’ve been wanting to talk about so much with the music game and such, but I’m so passionate for it that I know I will get off topic and talk about seven things at once yadablah therefore I’m going to try my best to tackle subjects one at a time and not break it all down in one post. Cool?
I say that to discuss this: timing. Timing is just that luck up moment in life period. Whether it’s accidentally running into someone, being in the right place at the right time, or everything going on around is lining up correct and you are the perfect fit. Timing is vital when it comes to the rap game (Hip-hop as well for those who understand the difference). The worst thing is when a “hot” artist is released when majority of listeners are not checking for your mans… at all. The sound is constantly changing and the lyrical content has gotten simple as Hooked on Phonics. In most cases, when an artist starts out, they have their own swag; flow, delivery, and the content relevance is their own (even if a mesh of others) so they may not change completely to fit what is needed at the time; in other words they are shelved until further notice, if given one.
For instance; Tity 2 Necklace is one of those artists who happened to turnup at the right time. If you listen to his music when he was Tity Boi, half of Player’s Circle, 2 Chainz sounds pretty much… the same. Of course, Wayne was really running the southern rap 2006-2007, so no one really checking for anyone up and coming (Though Supply and Demand did reach #1 on Billboards top rap albums). Now that the south is really taking over (stay tuned for this topic) and hip-hop has shifted once again in the last two years, Tity Boi is that guy. Hopping on tracks like Superfreak and Mercy on top of having a mixtape that was TURNUP in and out, you gotta hand it to ATL’s dread. He remained truuuuuue to his music and now he’s making baby Mercedes, hitting his lanky two step, and gaining another audience;(another post) basically, getting this money.
I use 2 Chainz because so many people have much to say about Mr. Yaaah, but there are a few artists on the same wave. Do you know how many artists have had many projects and are just getting heard? Even vis versa, you cant always come back when it WAS your time… it’s quiet for all of that. Kim… it’s dead. Pack it up, Nicki came and did the damn thing; endorsements, pop, Euro, gaining the youth. Nicki has passed Kim in the long run and is still defining her brand. Basically, feel out what’s going on around you and see how you can make it work for you. You may have to be a little patient, but hey, when it’s your time… it’s your time. Don’t let a tick-tock go by.