“He [Kanye] knows what he’s talking about. It’s crazy how insanely smart he is—it’s frustrating at times” – Kid Cudi
Complex has a couple members of the G.O.O.D. crew faces assembled in the shape of a cross on Aug/Sept. 2012. All black/charcoal gray … I’d say a definitely attention grabber. Very sleek, but capturing. Oh, and assisted by Ye’s design company, DONDA. A couple of the gawds sat down with Complex to discuss their journey while getting our their dreams. (Link after the jump.)
I truly enjoyed the interview. I could imagine sitting there with some of Hip-Hop’s biggest artists right now, chopping it up about a label created by one of my top favorite people in the world. Reading Cudi, Big Sean, Pusha, 2 Chainz (unofficial G.O.O.D. Music), John Legend, Common, and Q-Tip first-hand speak about their relationships with Kanye. They explain how much of a perfectionist Ye is and through the music, I see that. I hear that. One of the smoothest in the land, John Legend described G.O.O.D. as “That creativity, that attention to detail, that quality control—that’s what distinguishes us from other folks who might just be chasing a hit.” Again, I believe it. Whether it’s the production of the songs or the shooting of the videos (Mercy was eh, but I get it was an artistic reach and I get it. Someone’s going to appreciate it, like this guy), G.O.O.D. music and Ye are all about the quality and showing everyone there is no limits to this music thing.
Cudi mentions how G.O.O.D. …“represent honesty, in all aspects. Ain’t nobody fake. Ain’t nobody phony. Niggas are who they are. Everybody is who they are around each other. We’re real. I’m not in other crews. I don’t know how other niggas live, but I know right here that’s one of the main things we represent: honesty and realness. You can just hear it in the music. This ain’t no cookie-cutter shit.” Just to let the crowd know. The crew joked around about Ye being wrong about some drops that were successful and how he always motivates and looks out with much constructed criticism. My loyalty for Ye was just validated after this read.
Bottom line, G.O.O.D. music is headed in a strong direction with progression of hip-hop. Ye precisely picked out all these artists, like different shaped brushes, to illustrated the new masterpiece of hip-hop. The new religion? I’d say. Hip-Hop is gospel and in the G.O.O.D. book, chapter 2012, verse 9, line 4, speaks of a Cruel Summer we are currently in. I’m waiting for another audio novel, Mr. West!
I can go on and on about Ye, this interview, the artists, and hip-hop all day so just go read Complex. Thanks to Noah on the piece!
New Religion x Complex Interview